Senior Marketing Leader
Delivering Scalable Growth Across industries
Transformative Marketing Leader and AI Trainer building brands, ecosystems, pipelines, strategy, and high-performance teams
Measurable Results That Matter
From cultural campaigns to strategic infrastructure positioning—backed by data.
"Relax, Uko na M-PESA"
Moving mobile money from a convenience tool to an emotional anchor in daily Kenyan life.
I created East Africa's most memorable fintech campaign that shifted the narrative from technology-as-progress to leisure-as-empowerment. M-Pesa wasn't sold as a tool; it was sold as a feeling, relief, freedom, and connection.
Impact: Elevated customers from subjects of charity to empowered consumers.
- •Put Kenyan identity, pride, and progress at the center of financial technology.
- •Transformed mobile money into social currency—something to talk about, share, celebrate.
- •Created a participatory digital culture where customers voluntarily promoted the service.
Positioning Africa's AI Backbone
Led marketing strategy for iXAfrica Data Centre, positioning it as the foundation for Africa's digital transformation and AI readiness.
Impact: Established brand authority in hyperscale infrastructure, drove enterprise client acquisition, and positioned data centers as strategic national assets.
$78.2M Strategic Insight
Published strategic analysis on how boardroom decisions impact bottom-line results, demonstrating C-suite level thinking.
Impact: Established authority in strategic marketing and business transformation, demonstrating ability to connect marketing decisions to financial outcomes.
Core Capabilities
Bridging traditional marketing excellence with AI-driven innovation.
AI Strategy & Innovation
Pioneering Gen AI adoption in marketing workflows, automation, and customer insights for African markets.
Digital Infrastructure Marketing
Positioning data centers and tech ecosystems as the backbone of Africa's digital economy.
Commercial Growth
Driving measurable ROI through data-led GTM strategies and pipeline optimization.
The Human Behind the Results
Beyond the campaigns and metrics, I'm a mentor, trainer, and advocate for Africa's tech future. As Founder of the AI-Ready Africa Community, I'm committed to training the next generation of leaders to harness AI for African challenges. My discipline extends beyond the boardroom—my dedication to kettlebell training mirrors my professional philosophy: consistency, resilience, and the constant pursuit of strength.