Portfolio

Marketing Leadership
That Delivers Results

From iconic campaigns that shaped culture to strategic initiatives driving measurable business growth.

Marketing Leadership

Recognized for driving innovation and excellence in the marketing industry.

DCD Awards 2024 - MEA Data Center Project of the Year Winners Laurels
Industry Recognition

DCD Awards: Tech Innovation Leadership

Recognized at the prestigious DCD Awards for pioneering marketing strategies in the data center and digital infrastructure space. This achievement highlights my ability to position complex B2B technology solutions in the African market, driving brand awareness and commercial success for iXAfrica.

Industry
Leader
Innovation
Driven
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Iconic Campaigns

Creating cultural movements that transcend marketing.

Cultural Impact

Safaricom M-PESA: "Relax, Uko na M-PESA"

Crafted one of East Africa's most memorable campaigns that didn't just sell a product—it became part of the cultural lexicon. This campaign accelerated mobile money adoption, reinforced Safaricom's market dominance, and demonstrated how powerful storytelling can drive both brand love and business results.

Mass market penetration across East Africa
Cultural phenomenon that transcended advertising
Strengthened brand equity and customer loyalty
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Relax, You've Got M-PESA - Original Press Ad

Strategic Insights

Thought leadership that drives business transformation.

Nairobi Strategic Analysis
Case Study

How Nairobi Lost $78.2M: A Boardroom Issue

A deep-dive analysis into how strategic missteps at the executive level can have massive financial consequences. This case study examines the intersection of governance, strategy, and market dynamics, offering insights into how C-suite decisions directly impact bottom-line results.

$78.2M
Lost in strategic misalignment
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Ready to Create Impact Together?

Let's discuss how I can bring this level of strategic thinking and execution to your organization.