About Magnus Murage

The Architect of What's Next

18+ years building brands, ecosystems, and pipelines across Africa's most dynamic tech sectors—powered by AI, strategy, and high-performance teams.

My Story

I am an AI-driven marketing executive with a track record of transforming complex B2B and digital-infrastructure brands into high-visibility, high-performance growth engines. Across 18+ years in data centres, cloud, fintech, and telco, I have built marketing systems that consistently lift pipeline, expand market presence, and accelerate enterprise demand.

My career is defined by measurable outcomes. I've driven 50%+ pipeline growth in technical B2B environments, doubled brand visibility in competitive digital-infrastructure markets, and led initiatives recognized with the MEA Data Centre Project of the Year. My leadership spans end-to-end marketing: GTM strategy, ABM, demand generation, executive communications, creative direction, and AI-enabled strategy and content systems.

In my current role leading marketing for East Africa's first hyperscale, AI-ready data centre campus, I built the full narrative architecture and demand engine for a 22.5MW facility serving hyperscalers, ISPs, fintechs, cloud providers, and enterprise customers. This includes industry partnerships, award-winning storytelling, ecosystem expansion, and multi-channel growth programs that strengthened market credibility and accelerated deal flow.

I operate as a V-shaped marketer: strategic enough to influence C-suite decisions, technical enough to build systems that scale, and creative enough to craft stories that cut through. In the first 90 days, I typically deliver:

  • Executive POV system live (thought leadership, narrative, and messaging frameworks)
  • Lead magnet + nurture engine installed
  • 30–50 qualified MQLs, driven through AI-powered content and ABM sequences
  • Webinar/flagship activation generating 75+ registrations with ~25% attendance
  • Clear GTM alignment across sales, product, and partnerships

My specialization cuts across AI-powered marketing, B2B demand generation, data-centre storytelling, revenue-aligned content systems, and ecosystem partnerships. I excel in building authority platforms for executives, transforming technical products into market-ready narratives, and designing predictable, scalable demand engines tied to revenue.

I thrive in environments where the mandate is growth, clarity, and category leadership, whether as a Head/Director of Marketing, VP Marketing, or selective Fractional CMO for tech and infrastructure organizations entering or scaling across Africa.

If your team needs a marketing leader who blends AI fluency, commercial rigor, and world-class storytelling to build pipeline and strengthen market position, I bring a documented record of doing exactly that.

Career Timeline

A journey of continuous growth, impact, and leadership across Africa's tech ecosystem

2024 - Present

Head of Marketing

iXAfrica Data Centre

Nairobi, Kenya

Leading marketing strategy for East Africa's first hyperscale, AI-ready data centre

Key Achievements:

  • Doubled brand visibility through strategic digital storytelling & PR campaigns
  • Secured Data Centre Project of the Year – MEA 2024 award
  • Boosted pipeline by 50%+ through AI-powered go-to-market adoption programs
  • Achieved 150% uplift in digital engagement with HubSpot & ChatGPT integration
  • Directed multimillion shilling marketing budget with proven ROI delivery

Impact: Positioned iXAfrica as category leader in AI-ready infrastructure

2021 - 2023

Marketing & Communications Manager

iColo (Digital Realty Company)

Nairobi, Kenya

Drove brand positioning and commercial growth for leading data centre provider

Key Achievements:

  • Scaled digital communities by 100%+ improving brand advocacy
  • Launched integrated campaigns driving enterprise customer acquisition
  • Managed cross-functional teams across Sales, Channels, Product & PR
  • Developed ecosystem partnerships with telcos, fintechs & hyperscalers

Impact: Established iColo as trusted partner for enterprise digital transformation

2019

Business Unit Head

Tessera Communications

Nairobi, Kenya

Led strategic business development and client relationship management

Key Achievements:

  • Drove commercial strategy for telecommunications sector clients
  • Built high-performance teams delivering integrated marketing solutions
  • Managed P&L responsibility for business unit operations

Impact: Delivered double-digit growth in competitive market environment

2015 - 2019

Digital Marketing Consultant

Independent Practice

Remote

Provided strategic marketing consulting for diverse clients across Africa

Key Achievements:

  • Designed adoption campaigns for fintech and FMCG brands
  • Implemented data-driven marketing strategies improving ROI
  • Built digital presence for emerging technology companies

Impact: Helped startups and SMEs scale through strategic digital marketing

2005 - 2015

Creative & Strategic Roles

Safaricom, WPP Scangroup, Others

Nairobi, Kenya

Foundation years building expertise in advertising, brand strategy & creative execution

Key Achievements:

  • Created "Relax, Uko na M-PESA" - One of East Africa's most iconic adoption campaigns
  • Drove mass market adoption for M-PESA fueling Safaricom's market leadership
  • Developed creative strategies for leading FMCG and telecom brands
  • Honed storytelling and campaign execution skills at top agencies

Impact: Built foundation for CMO-level strategic thinking and execution excellence

Leadership Philosophy

The principles that guide my approach to marketing, strategy, and team leadership

Results-Driven

Every campaign, every strategy, every decision is measured against business impact and ROI.

Innovation-First

Leveraging AI, data, and emerging technologies to stay ahead of market trends.

Team Leadership

Building high-performance teams that deliver exceptional results through collaboration.

Growth Mindset

Continuous learning, adaptation, and pushing boundaries to achieve scalable growth.

Let's Build Something Extraordinary

Whether you're looking for a CMO-level marketing leader, strategic advisor, or AI transformation partner—let's talk about how we can drive scalable growth together.